Why Switch to Clean Beauty?


Have you noticed that the term “clean beauty” has become the new buzzword in makeup? These two words are so much more than a catchphrase. They represent an evolution that has taken place in our industry, involving ingredients, manufacturing, testing and a world of other elements. Its standards require brands to omit toxic ingredients and incorporate therapeutic ones, to harvest such ingredients mindfully, to test them humanely, and to package them responsibly. Clean not only means good for your body, but sustainable for the environment and respectful of all living beings that live and will live in that environment. Let’s look at some reasons why switching to Clean is a good decision.

Of clean beauty

Like many makeup artists of the ’80s, I didn’t enter the beauty industry with any consideration for ingredients or formulation. For me it was all about looks. It didn’t matter what I used to achieve a flawless complexion as long as the end result looked perfect. I worked for years without noticing the collateral damage that many of the products I used had on my skin. Maybe it was easy to overlook that because my work so often consisted of photo shoots or productions with models or actors that I would probably never see again. The funny thing is, it never occurred to me that healthy makeup could even exist until the late ’90s when I started working with department store makeup brands and I started hearing customer complaints who had reactions and outbursts from their purchases. When I started looking for healthier makeup brands, I realized how limited the options were. What I didn’t know at the time was that in 1994, when I was still using a makeup kit full of toxic products, a visionary woman named Jane Iredale launched a brand that reshaped the way people looked at makeup , would change forever. In 2003, my path changed dramatically when I discovered their products and switched to Clean Beauty. 17 years later, I still consider myself her biggest fan.

The beauty is that stories like mine are becoming more common every day. It has become clear to both makeup artists and consumers that we would all prefer cleaner formulas. We would all much rather see an ingredient label that doesn’t scare or confuse us. And so, the beauty industry is forced to change to meet the overwhelming demand for such products. The trade secrets of beauty professionals are no longer just about what colors or finishes they use. Ingredients have clearly become just as important. That’s excellent considering how far we’ve all come in the beauty industry.

A Dark Toxic History of Beauty Products

In the 1940s, it was common to see toxic ingredients in cosmetics because studies of their long-term effects had never been published. The words “endocrine disruptors” had never been uttered, nor would they be in half a century. Many ingredients were not even known to be toxic. In the 1970s, many harmful chemicals were banned and cosmetic testing became stricter. And although the technology for cosmetic production had advanced, an excess of archaic practices and ingredients persisted for decades to come. As recently as the mid-1990s, it wasn’t well known what ingredients like parabens and phthalates do to our bodies. Luckily, people like Jane took it upon themselves to research the ingredient lists, weed out the toxic ingredients grandfather owned, and find healthier alternatives. This process of replacing bad connections with good ones, performing tests well in excess of FDA requirements, and seeking certification from organizations like Ecocert raised the bar higher than any company had ever done before. This is how the clean beauty movement was started.

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I’m honored to be a part of this development, but I have to say that at first I didn’t really see how clean ingredients would make a difference in skin. All I knew was that our makeup felt better on my skin than anything I had ever worn before. why was it so good What I wasn’t aware of, there are many different facets to creating clean beauty products.

We start with a need

Jane once told me and my team that the night before she decided to start our brand, with the questions ‘What are they looking for? What is needed?” in her head. She said, “If you go to bed with the question in your head, you will wake up with the answer.” This principle still drives our product development. We don’t create a product if we don’t know that it fills a need, and the “need” can’t just be keeping up with what others are doing in the industry, the product has to be something that makes a real difference in the lives of those who wear it. Once a new product idea is established, we begin searching for the best ingredients that can be used to create the highest quality version of that product. We also need to combine performance with skin care value. The ongoing equation, worked out by our product development team, is, how the product works better and is better for your skin at the same time.From our physical SPF foundations that calm and soothe, to our lip product s that provide hydration and antioxidant protection.

Old vs. new makeup ingredients

Ingredient Alternatives – When formulating a product, there are many ingredient options available. And there’s a reason things like talc are still so widely used in cosmetics production. They are cheap! But a good profit margin doesn’t mean more success and longevity when cosmetics companies are held to higher standards. If you wanted to create your own mineral makeup line, you could go to a variety of vendors around the world and you would be offered menus of ingredients with levels of purity and quality ranging from high end to bargain basement. But never will the phrase “you get what you pay for” be more evident than when you apply these ingredients to your face. Here are some good comparisons to consider:

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Old against new

Talc – comedogenic, drying, does not reflect light and gives the skin a dull, lifeless appearance. Accentuates lines and pores.

Boron Nitride – Non-comedogenic, reflects and diffuses light to create a soft focus effect. Minimizes the appearance of lines and pores.


Mineral Oil – comedogenic, does not truly moisturize and does not resemble natural sebum.

Coconut Oil – non-comedogenic, very moisturizing and therefore much healthier for the skin.

Synthetic Perfumes – Fragrances that mask odors but cause redness and irritation.


Essential Oils – can be key in the formulation while providing aromatherapy and additional health benefits.

Parabens and Phthalates – Preservatives that cause irritation and redness and are known in some cases as endocrine disruptors.

Botanicals and Antioxidants – Just as effective at preserving products while adding skincare benefits without irritation or toxicity.


Chemical SPF – causes irritation and redness and needs to be washed off completely before reapplying for best results.

Physical SPF – soothes and soothes skin and can be reapplied over existing SPF for longer wear.

The Ecological Impact of Clean Beauty

It can’t just be about us – The final facet of this story is thinking outside of our own sphere of existence and another good reason to switch to clean beauty. Because as we know, we’re not the only ones involved in this picture. And the world around us will see the impact of what we are creating now for centuries to come. As a company, we therefore look at how our products are made and tested to ensure they live up to the principles we are trying to uphold. That means no animal testing. Cruelty-free products are just as effective and I feel better about buying them. It also means using recycled and recyclable components and packaging whenever possible. Your children’s children will thank you. Finally, we need to be aware of where things are coming from. When sourcing all our plants, we pay attention to sustainable cultivation methods.

As millions of consumers around the world continue to use their beauty products, we will continue to search for the best ingredients to add to them. And as you go about your personal beauty routine today, you might feel good turning the container over and looking at the label to see what ingredients you’re using. If not, please know that we are here to give you alternatives and help you explore the world of clean beauty.


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