#IGTOPSHELFIE: The Social Media Manager Who Shapes


The #ITGTopShelfie interview series focuses on the beauty routines of Into The Gloss’s lovely, experienced and loyal readership. Submit your own on Instagram – post your top shelfie (tag us @intothegloss!) and include the hashtag #ITGTopShelfie for a chance to be featured on ITG.

“Hi! My name is Schae (@Schaebreezy_) and I’m currently the Social Media Manager at skincare company Topicals. In my spare time I’m a Content Creator. Merging my passion for visually aesthetically pleasing content and my love for beauty and fashion into one vision.

One of the main reasons I love the beauty space is because I feel there will always be room to share one’s individual experiences. Being a social media manager also means staying abreast of what’s going on in pop culture and the beauty and fashion space. The plethora of trends popping up almost weekly keeps me on my toes. At the same time, it taught me to find my own stand and unique approach. As trends come and go, I’ve been able to assess what works for me and develop my signature style. Over the years of seeing and testing these fads, it’s liberating to experiment and see what feels like me. What a process to accept and learn that not every trend needs to be implemented into my routine.


I love trying new products. I like having my set routine, but when it comes to a new release, sign me up.

For my skin care, I’m very happy that I’ve learned more about my skin over the years. I used to dry my skin horribly and thought it would solve my skin problems. Now I’m a big believer in double cleaning. I am currently using the Youth To The People Superberry Dream Cleansing Balm. It removes all my makeup and leaves my skin silky smooth. For cleaning, I use Dermologica Special Cleansing Gel, which makes my skin feel clean, but not extremely taut and prone to cracking. My toner, which is a holy grail for me, is the Laneige Cream Skin Toner & Moisturizer. If you want to talk about hydration, then this is it. I use a little to plump up my skin and it feels plump immediately after use. When I want to quickly mist my face and feel refreshed, I love the Auraiha Naturally Luminous Mist & Set Spray. While my skin is still damp, I use the COSRX Advanced Snail Mucin Power Essence. This step was crucial for working with my dehydrated skin. When I reach for serums, I usually use ones that help with dark spots or texture. For dark spots I like the Eadem Milk Marvel Serum which has significantly improved the overall evenness of my skin. My favorite for improving the appearance of those little bumps I often get is Herbivore Botanicals Bakuchiol Retinol Alternative Smoothing Serum. This serum works beautifully and makes me feel like I’m hitting the reset button when I wake up the next morning. During the day, Klur Immersion Serum Concentrate gives my skin a hydrated glow when mixed with a few drops of face oil. I love this because it helps with moisture retention and when I live in a state where there isn’t a lot of moisture it’s important to lock in every drop of moisture I have. To top off my skincare routine, I add a spritz of Summer Fridays Jet Lag Mask as a moisturizer.

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First and foremost, I’m a lip gloss girl. My favorites are Tower 28’s Shine Lip Jelly in Chill and the Dior Lip Glow Oil in Raspberry. I love the feel and look of the visible moisture it gives my lips. My favorite move, eyebrows. When I don’t do base makeup, my eyebrows get done. I use NYX Lift & Snatch and fix them with an eyebrow gel. Fluffy brows are my go-to over the heavily drawn pomade brows that I used to be committed to. As a foundation, I always waver between the Shiseido Synchro Skin Self Refreshing Foundation and Fenty Beauty Eaze Drop Blurring Skin Tint. Both have a gorgeous finish that wears very well throughout the day. Ever since I rediscovered Maybelline’s Age Rewind Concealer, I’ve been going through them. When I want to add a little warmth to my face, I use Juvia’s Place Bronzer in Dark. The formula blends really well and gives my face great dimension. I love strategically placing blush to play around with my face shape. One highlight I keep in my makeup bag is the Rare Beauty Soft Pinch Blush in Grateful. This is that insanely bright red that looks gorgeous when diffused.


My personal care routine is always evolving for me. I like to feel indulgent in my routine, so I tend to use products that have soothing scents and give me a soothing experience when using them. After a long day, I want my routine to feel like a treat, not a terrible process. Some of my favorites are the Necessaire Body Lotion, topped off with Herbivore Botanicals Jasmine Oil. It smells divine and my skin feels super soft. I also love a good body butter and the NH DLites Whipped Butter in Vanilla just melts into the skin.

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My hair care routine changes as needed. I have very thick curly hair and I usually want to focus on retaining moisture. I feel like hair care is an area I’m always experimenting with. Some of my favorite products to use in my routine are Ouai’s Bread Beauty Supply line and Thick Hair collection. They help detangle and add life to my curls.

My beauty philosophy is to do what feels good. It’s very easy to wrap yourself up in all the looks and clothes that everyone else has, to the point where you can forget why you love something for yourself. The root of this for me is making sure I’m doing what feels good to me. It is also related to my spirituality. I really listen to what my heart needs. When I need a makeup-free day and step out of the house to refocus, I will honor that. At the end of the day, preserving “beauty” for myself means pouring back into my cup to make myself feel good.


I feel like for me and others around me, we usually tend to put others first. For myself, learning to take care of myself has been the biggest lesson so far this year. I usually journal in the mornings and evenings, sitting in silence before starting the day and my mind starting to race with all the things I need. I love getting my nails done once or twice a month. Since using my hands in a lot of videos, it’s become a fun part of my routine. I’ve been sculpting my own brows for the past 7 years because I’ve had so many bad experiences that I can now look back on and laugh about. When it comes to decompressing, I like to toss my phone and put on a rom-com/early 2000s movie. I’m absolutely one of those people who can watch a marathon of movies that I’ve seen countless times. They always inspire me to rethink my approach to style and beauty.”


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