Nutrihealthline.com – Starting an online store selling cosmetics is a dream of many women. But not all of us have the courage to DO IT. Today, I am going to tell you how to start your successful online store AND get rid of it for profit in case something goes wrong or you simply feel board.
First of all, let me tell you about myself
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I am a serial entrepreneur and owner of WPdevs.io. I personally have several clothing stores, blogs and a makeup store. I am going to share with you my exact strategy on creating successful online cosmetics businesses.
Find your niche
Finding a niche is very important. You don’t want to be just another store selling everything. Instead pick a very specific niche such as Korean cosmetics, Organic cosmetics, Eco deodorants, Eco nail polishes, Palettes.
When you narrow down your niche, you have a high chance of becoming an authority, a go-to store for the needs of that specific group of people.
For example, Deck of Scarlet focuses on all-in-one palettes for a specific look. They are extremely popular among busy women who don’t have time or energy shop for all the makeup you need to replicate famous Youtube celebrities. And of course, quality is superb. So pick your niche wisely. If you don’t know what niche to pick, feel free to get in touch with me at wpdevs.io and we will help you to do it.
Get a supplier…or a dropshipper
The success of your store depends on the high quality cosmetics that you are going to sell. You need to have a reliable supplier or a dropshipper. I personally like these guys – http://beautynetkorea.com/ – I buy all my cosmetics there and use them as suppliers for my store.
If you can’t afford buying stuff in bulk, you can always look for a dropshipper. Simply google Korean cosmetics dropshipping and you will find a ton of offers. The good thing about dropshipping is that you don’t need to have a stock. And you can literally start your online cosmetics store for free.
Get a beautiful website
Your potential customers will take 3 seconds to decide whether to trust your site or not. Your online store should be beautiful, easy to navigate and clear. Strategically placed call-to-action elements will increase ensure your conversion rate is high.
So if you have a good wordpress skills, you can actually do the ecommerce store by yourself. It will only cost $10 for hosting and that’s it. If you need help with creating professional website, get in touch with us at WPdevs.io
Marketing is the most difficult part. Once you created your website, create your social media accounts of FB, Twitter, Instagram and Pinterest. Share the images of your products constantly, write reviews and articles, share them everywhere you can.
Host constant giveaways and promotions. I would strongly recommend to use FB ads to reach your target audience. Promoting Sales and Giveaways is especially effective.
In case you worry that your website will fail, you can always use Flippa.com to sell it! Hope this short guide helped you get started. If you have any questions, feel free to post them below and I will answer.